Agentforce Pricing Explained (2026): Flex Credits, Conversations and Pay-Per-Resolution

Last updated: 6 October 2026

Update (14 Sep 2026): On 11 Sep 2026 Salesforce announced a new portfolio of named, job-ready Agentforce agents built for specific high-value work: Casey (customer service), Paige (IT and HR service), Carter (shopper agent for e-commerce), Marshall (supply chain orchestration), Piper (inbound lead generation) and Fin (complex customer experience), all generally available now, plus Hunter (outbound sales), in pilot with general availability expected November 2026.

The release also adds long-horizon runtime so agents can pursue goals over days or weeks rather than single interactions, AI Skills for teaching agents new tasks (pilot now, GA October 2026), multi-agent orchestration across workflows, and an Agent Optimizer for continuous performance tuning (GA October 2026).

This sits on top of the Core, Advanced and Max editions Salesforce introduced in early September.

Update, September 2026: Core, Advanced and Max replaced these editions

On 3 September 2026 Salesforce replaced Enterprise, Unlimited and Agentforce 1 with three new editions: Core at $195 per user per month with 500,000 Flex Credits, Advanced at $395 with 1 million, and Max at $550 with 2.75 million. Agentforce 1 customers can move to Max at no extra cost, and existing customer pricing on legacy editions is unchanged. The credit mechanics described below still apply, but the edition names and allocations above are the current ones. Full breakdown in our guide to the Core, Advanced and Max editions.

Agentforce pricing has changed three times in eighteen months, and most of the guides available online are describing a version of it that no longer applies. Some are also repeating a metering rule that Salesforce’s own documentation contradicts.

This is the current picture as of August 2026, with every figure taken from Salesforce’s published pricing page, rate cards and help documentation. Where something is not disclosed, we say so rather than estimating.

Planning Agentforce? Start with our free Agentforce readiness checklist, or book a free 30-minute consultation.

The four ways Salesforce charges for Agentforce

There is no single Agentforce price. There are four billing mechanisms, and most customers end up on two or three of them at once.

The first thing to understand is that Flex Credits did not replace the $2 conversation model. Both are live on Salesforce’s pricing page today and the buyer chooses. Conversations are restricted to customer-facing agents; Flex Credits cover customer-facing, employee-facing and voice.

Agentic Work Units are not a price

This is worth stating plainly because a large amount of commentary has it wrong, including some that quotes executives loosely.

Salesforce’s own definition: an Agentic Work Unit is “a platform-level metric that captures the breadth of activity happening across the Agentic Enterprise, from Agentforce to Slack.” It counts “one discrete task accomplished by an AI agent” – a prompt processed, a reasoning chain completed, or a tool invoked.

It is a disclosure metric, used in earnings reporting and marketing. Salesforce has published no price per AWU, and no conversion between AWUs and Flex Credits. If you see a blog quoting a dollar figure per Agentic Work Unit, it is somebody’s arithmetic, not Salesforce’s price.

The nearest billable analogue to “one discrete task” is a Flex Credit action at 20 credits, but Salesforce has never equated the two, and neither should you when building a budget.

The Agentforce pricing rate card: Flex Credits, in full

Flex Credits launched in May 2025 at $500 per 100,000 credits – half a cent per credit. Salesforce’s published rate card, effective 21 April 2026:

At $0.005 a credit, that makes a standard agent action 10 cents, a voice action 15 cents, and a minute of Agentforce Voice 30 cents, rounded up to the next full minute.

Sandbox usage runs at a 20% discount, and Salesforce confirms the sandbox multiplier “applies to pre-production environments, which include sandboxes as well as scratch orgs.”

Data 360 usage is metered separately on a tiered multiplier that resets on the first day of each calendar month, so heavy query volume gets progressively cheaper per row. Queries start at 3 credits per million rows at the base tier and fall to 0.6 at the top tier. Unification is far more expensive at 75,000 credits per million rows. Sandbox Data 360 does not use the tiers.

Two rules that cost people money

Credits expire. Salesforce’s terms are explicit: Flex Credits “must be used before the Order End Date set forth in the Usage Details table on the Order Form, and no rollover will be permitted.” Buying a large pre-purchase block against optimistic adoption forecasts means paying for capacity you then forfeit.

Prompts are chunked, actions are not. Prompt usage is counted in 2,000-token chunks, rounded up – Salesforce’s own worked example is that 6,500 tokens counts as four prompts. Verbose system prompts and over-retrieved knowledge chunks therefore cost real money.

Actions work differently, and this is where a widely repeated claim goes wrong.

The 10,000-token myth

Several well-circulated pricing guides state that an agent action exceeding 10,000 tokens is billed as multiple actions – 15,000 tokens as two actions, 20,001 as three – and attribute this to Salesforce documentation.

Salesforce’s current help documentation on Flex Credits billable usage types says the opposite:

Currently, every standard action called by the agent is metered as one standard action, irrespective of the number of tokens processed.

The 2,000-token chunking rule applies to prompts, not actions. The most likely explanation is that the two rules got conflated, or that those guides are citing a superseded version of the page – note Salesforce’s own hedge in the word “currently.”

Either way, if you have modelled your Agentforce budget on token-multiplied action costs, your forecast is wrong in a direction that will surprise your finance team pleasantly, and you should redo it against the actual rate card before your next renewal conversation.

What you need before you can buy anything

The practical floor is Enterprise Edition. Below that, the conversation does not start.

Note the internal inconsistency in Salesforce’s own help documentation about the minimum edition for Service Agent specifically – some pages say Enterprise and above, an older page says Performance, Unlimited and Developer. Confirm your exact entitlement with your account executive rather than with a documentation page.

Pay-per-resolution: the model that actually changes the risk

Announced in June 2026 and generally available from July, the Agentforce Help Agent charges $2 per resolution, and only when the agent resolves the issue autonomously from start to finish.

Salesforce’s stated terms: “If a customer gives negative feedback or asks for human escalation, there is no charge.” Both Data 360 and Agentforce actions are unmetered during the interaction.

The headline number is the same $2 as the conversation model, but the risk transfer is completely different. Under conversations you pay whether or not the agent helped. Under pay-per-resolution, a failed interaction costs you nothing.

What counts as one resolution, per Salesforce’s metering definitions:

• Email – one resolved interaction
• Enhanced chat and portal – up to two hours of interaction
• Third-party messaging – up to two hours of interaction
• Voice – a ten-minute duration limit per resolution

For a service organisation with a well-maintained knowledge base, this is the most defensible Agentforce commercial model available right now, because the vendor carries the quality risk rather than the customer.

Agentforce pricing: Flex Credits or conversations?

At 20 credits per action and $0.005 per credit, an action costs 10 cents. A flat conversation costs $2. The break-even therefore sits around twenty actions per conversation.

• Below twenty actions per conversation, Flex Credits are cheaper
• Above twenty, the flat conversation price wins

That is straightforward arithmetic on Salesforce’s published rates, not a Salesforce recommendation, and it is worth running against your own transcript data before you sign. Pull a sample of a hundred real service conversations, count the discrete tool calls each would require, and you will know which model to negotiate.

Unsure which Agentforce pricing model fits your volumes? Our certified Salesforce team can model Flex Credits against per-conversation billing for your use case. Talk to us and we will model your Agentforce consumption before you sign.

Where Agentforce pricing budgets actually go wrong

Salesforce publishes rates. It does not publish the behaviour that generates them. Five patterns account for most overruns:

Voice is a different economy. A voice action costs 30 credits rather than 20, and Agentforce Voice also meters at 60 credits per minute, rounded up. A three-minute call is 180 credits before any actions are counted. Agentforce Voice also sits on top of Service Cloud Voice licensing, which is easy to leave out of a business case entirely.

Sandbox iteration compounds. Sandbox is 20% cheaper per action, but a hundred test scenarios at five actions each is 8,000 credits a pass, and nobody tests once. Budget for the build as well as the run.

Guardrail failures burn credits with nothing to show. Every off-topic request that slips through and triggers an action is 20 credits spent on a non-answer.

Retrieval bloat inflates prompt costs. Prompts bill in 2,000-token chunks. An over-eager knowledge retrieval that stuffs eight chunks into context where two would do is a permanent tax on every single interaction.

Nobody has modelled agent-to-agent traffic. Salesforce has not documented how agent-to-agent invocations meter, and we could find no substantive practitioner reporting on it either. If your architecture involves agents calling agents, treat this as an open question to raise in your contract negotiation rather than an assumption to build on.

Headless 360 and Salesforce in Claude: what is and is not priced

With Claudeforce announced in August 2026, the pricing question extends beyond the Salesforce UI.

Headless 360 has no published rate card. Salesforce states that MCP access “is included with Enterprise Edition and above – there’s no separate SKU required,” that the MCP server “will use your existing API limits,” and that “Flex Credits apply when you invoke Agentforce actions, run Data 360 queries, or use Prompt Builder.”

So officially there is no new meter. API calls draw on existing entitlements, and downstream agent work consumes Flex Credits at the standard rate. There is no published per-API-call or per-MCP-call price, and Salesforce declined to comment when CIO asked how these interactions are currently billed. The full architecture is covered in our guide to what Salesforce Headless 360 is.

Salesforce in Claude pricing is not disclosed. The announcement carries only the standard line that “pricing and packaging are subject to change.” Whether it is bundled into an existing entitlement, sold as an add-on, or metered per action has not been stated. Anyone building a business case on it today is guessing.

How to negotiate Agentforce pricing properly

Three buying models are available: Pre-Purchase (pay upfront for a fixed block), Pre-Commit (commit to a baseline, billed monthly in arrears) and PayGo (no commitment, monthly in arrears).

The order in which you negotiate matters more than which one you pick.

1. Model your traffic in credits before you build anything. Estimate actions per interaction, prompt sizes, voice minutes and Data 360 query volume. A spreadsheet built on the rate card above takes an afternoon and changes the shape of the deal.
2. Negotiate consumption before seats. Seat counts are the easy part of the conversation. Consumption rates and caps are where the money moves.
3. Get a capped unit rate written into the order form, for the contract term, not the current quarter.
4. Scope per-user charges to actual users. The $125 add-on is unmetered for that user, which is excellent value for heavy users and pure waste for occasional ones.
5. Ask what happens to unused credits. They expire at the order end date with no rollover, so the pre-purchase block should be sized to a realistic ramp, not an optimistic one.

If you are running this alongside a broader platform programme, the same discipline that keeps a Salesforce CRM development project on budget applies here: forecast the consumption, then instrument it, then review it monthly. It is also the first thing we check in an Agentforce readiness assessment.

The numbers Salesforce is reporting

For context on how fast this is moving, from Salesforce’s own earnings releases:

One caveat Salesforce discloses and most coverage omits: “Effective Q2 FY27, Agentforce ARR includes our AI offerings, Slackbot and Headless 360.” The Q1 to Q2 jump is therefore partly demand and partly a definitional change, and Salesforce has not published the split.

One Agentforce feature that often costs nothing extra is Agentforce Coworker: searching CRM data and Slack is included for users on eligible Unmetered seats, while Data 360 answers consume credits. The details are in our Agentforce Coworker guide.

Agentforce pricing FAQs

How much does Agentforce cost?

There is no single price. Flex Credits cost $500 per 100,000 credits, which makes a standard agent action about 10 cents. Customer-facing conversations can instead be bought at $2 each. The Agentforce Help Agent charges $2 per autonomously resolved issue. Per-user add-ons are $125 per user per month, or $150 for Industries editions.

What is a Flex Credit worth?

Half a cent. Salesforce sells them at $500 per 100,000 credits. A standard or custom agent action consumes 20 credits, a voice action 30, and a minute of Agentforce Voice 60.

Do Flex Credits expire?

Yes. They must be used before the order end date, and Salesforce permits no rollover.

Is Agentforce free on any edition?

Salesforce Foundations is free on Enterprise Edition and above, and includes Agentforce Builder, Prompt Builder, Agent Script, Agentforce Coworker and Agentforce Vibes. Enterprise Edition and above also receive 100,000 Flex Credits at no cost.

What is an Agentic Work Unit worth in dollars?

Nothing, because it is not a billing unit. Agentic Work Units are a platform-level disclosure metric Salesforce uses in earnings reporting. No price per AWU and no AWU-to-credit conversion has been published.

Is an agent action billed more if it uses more tokens?

No. Salesforce’s documentation states that every standard action is metered as one standard action regardless of tokens processed. The token-chunking rule applies to prompts, which bill in 2,000-token chunks rounded up.

What does Headless 360 cost?

Salesforce has published no separate price. MCP access is included on Enterprise Edition and above, calls draw on existing API limits, and Flex Credits apply when an Agentforce action, Data 360 query or prompt runs.

How much does Salesforce in Claude cost?

Not disclosed. Salesforce has said only that pricing and packaging are subject to change.

Sources

• Agentforce pricing – Salesforce
• Flex Credits billable usage types – Salesforce Help
• What are Agentic Work Units – Salesforce
• Agentforce Help Agent announcement – Salesforce, 25 June 2026
• Record Second Quarter Fiscal 2027 Results – Salesforce

Ashapura Softech is a certified Salesforce implementation partner. If you are budgeting an Agentforce rollout and want the consumption modelled before you sign, book a CRM health check. We cover data quality, permission architecture and consumption forecasting. If you have not shortlisted a vendor yet, start with how to choose an Agentforce implementation partner. You can also browse our Salesforce cloud services.

Connector note: before budgeting agent work, check whether your CRM or ERP actually has a Claude connector. We listed what is and is not on the directory in what your ERP and CRM have to give a Claude commerce agent.

Flex Credits did not stay a standalone line item. At Dreamforce in September 2026 Salesforce folded the credit allowances into its new Core, Advanced and Max editions, so an org pricing Agentforce today is really pricing an edition. Our breakdown of what AIforce actually changed sets out which allowance comes with which tier.

If you are building the business case, our Agentforce implementation partner team can model credit consumption against your real case volumes before you sign.