Salesforce Sales Cloud v/s Salesforce Marketing Cloud

Salesforce Sales Cloud and Salesforce Marketing Cloud are two different cloud computing platforms, both developed by Salesforce and each with its unique features. But what exactly does that mean? This article will help you better understand the differences between these two robust sales and marketing tools to choose the one that best fits your needs. Let's start with the meaning of what is sales cloud and what is marketing cloud.

What is Salesforce Sales Cloud?

Salesforce Sales Cloud was designed to interact with prospective and potential customers via sales forecasting as well as contact and management of opportunities. It is a compelling instrument to track and create revenue throughout the sales cycle, allowing customers to manage their customer relationships efficiently. Sales Cloud primarily focuses on the sales aspects of customer relationship management (CRM) and how users manage Leads, Contacts, Accounts, and Opportunities instead of providing customer support. Sales Cloud cuts down on time spent on administrative tasks by offering automated features so that Sales teams can concentrate on closing Opportunities!

What is Salesforce Marketing Cloud

It is a single marketing platform that can understand consumers, connect with them, and tailor their experience. Marketing automation via email connects customers across any device or channel and integrates customer information and their behavior to send timely, relevant messages.

Marketing Cloud offers exciting services suitable for customers who are B2B (when customers are a different business) and B2C companies (when your product/service is direct to the final customer or consumer). The real benefits are the unification of data sources and the ability to customize every channel, as well as the capability to engage with customers at any point in the customer-to-customer relationship and the measurement of the campaign's results.

Which Salesforce Cloud Product Is Best for My Business?

Salesforce Cloud CRM Solution - Your Company's Needs

  • Salesforce Sales Cloud - The primary goal is to increase the speed and quality of the funnel sales to make more sales and earn more revenue.
  • Salesforce Marketing Cloud - The primary goal is to reach the correct audience by delivering the correct message to the appropriate channels to identify trustworthy leads.
  • Salesforce Sales Cloud + Salesforce Marketing Cloud - Most importantly, they seek integrated software that provides greater control over the process of generating leads and negotiating deals.

Difference between Salesforce Sales Cloud v/s Salesforce Marketing Cloud

General Differences:

  • The cloud sales force is focused on sales reps, while Marketing Cloud is focused on marketers.
  • It is built to manage and execute deals, while Marketing Cloud is built to build and nurture leads.
  • The core of the Sales Cloud is about CRM (Customer Relationship Management), while that of the Marketing cloud is about marketing automation and analytics.
  • The Sales Cloud is a software-as-service (SaaS) solution, while the Marketing cloud is an on-premises solution.
  • It is used to sell any product or service, while the Marketing cloud is only for marketing campaigns and lead nurturing.

Difference in Features -

Salesforce Sales Cloud -Salesforce Marketing Cloud -
Campaign ManagementJourney Builder
Leads ManagementEmail Studio
Accounts ManagementData Studio
Contacts ManagementSocial Studio
Opportunities ManagementAdvertising Studio
Cases ManagementMobile Studio
Reports and DashboardsInteraction Studio

Difference in benefits offered by these two salesforce cloud services -

Benefits of Salesforce Sales Cloud -

  • Sales Forecasting : The sales team can now easily forecast and predict how many deals they will close over a given time, which helps them plan their activities accordingly.
  • Increase your leads : The sales team can now track their lead sources and quickly identify new opportunities to increase their pipeline of deals.
  • Boost your productivity with AI : Artificial Intelligence (AI) can now be used to help sales reps find new opportunities, save time and close more deals faster than ever before.
  • Increase your revenue by connecting to other cloud apps : The sales team can now connect their CRM data to other cloud apps they use, like Marketo or ServiceMax, to better understand their customers and prospects and increase their revenues.

Benefits of Salesforce Marketing Cloud -

  • Create a customized and targeted customer journey : The marketing team can now create and manage personalized campaigns for each prospect, which will help them convert more leads into customers.
  • Deliver cross-channel and cross-functional marketing campaigns : The marketing team can now create multi-channel, multi-touchpoint campaigns orchestrated across all of their marketing channels, from email to social media to direct mail.
  • Impact analysis : The marketing team can now measure and analyze how their campaigns are performing and make changes to improve them over time.
  • Gain real time insights into your customers : The marketing team can now gain real time insight into their prospects and customers, including who they are, what they are interested in, and how to best engage with them.

Conclusion on when to use each cloud

The key takeaway to notice here is that there's no hard and fast rule on which cloud to use in every situation. But if you follow and consider these guidelines, you should be able to figure out which tool is best for each scenario. The Sales Cloud is most useful when talking with prospective clients and during pipeline-building activities (i.e., prospecting and lead generation). At the same time, Marketing Cloud products are great for building relationships and generating buzz about your product with existing customers.