What is Salesforce Marketing Cloud?

Salesforce is a software platform that helps businesses organize their customer information, manage sales leads, and track their accounts and invoices. It's an indispensable tool for any organization that sells products or services to other businesses. Salesforce Marketing Cloud also known as Marketing Cloud, extends the value of Salesforce beyond your sales team by helping you attract new customers, engage existing ones, and measure your campaign results.

Salesforce Marketing Cloud integrates with Salesforce CRM to empower your marketing team with the technology they need to succeed in today's customer-centric world. You can create and manage targeted campaigns that reach customers across multiple channels with this platform. This includes email, social media, mobile, and more—faster than ever. And, because it's built on the Salesforce1 Platform, it's easier to use and deploy than any other marketing solution today.

Why use Salesforce Marketing Cloud

More than 750 companies have become customers of marketing cloud salesforce in less than three years. These companies use a unified cloud platform to build deeper customer relationships. The main benefit of using marketing cloud over other marketing platforms is its flexibility and scalability. Unlike similar software that needs days or weeks to set up and only has minor updates available, each component of Salesforce Marketing Cloud can be updated whenever you want—and they will all seamlessly work together. It allows you to tailor your experience to fit your company's specific needs and goals. The Salesforce marketing cloud also enables you a faster operation as well as easily customize changes as per requirements.

5 Benefits of using the Marketing Cloud

Salesforce stresses with these bullet-points the advantages of its Marketing Cloud platform:

  • With the necessary knowledge of the customer, it is possible to tie together different data sources and devices and acquire a unified vision of the customer. Plus, you'll be able to leverage first-, second-, and third-party data.
  • With Marketing Cloud, organizations can create custom interactions and campaigns using data. And because of this, the platform enables customized communication with customers on the basis of the length of their relationship with the company.
  • At this Salesforce marketing platform, attention and awareness are gained during the entire process. It also provides insightful suggestions for every customer so that they can complete a variety of marketing goals.
  • Through tools like Google Analytics 360 and artificial intelligence, impact Analysis uses customer journeys through different channels and devices to ensure their marketing meets needs.
  • Marketing Cloud offers an exciting service for B2B and B2C businesses. Benefits include all sources of data unified, any desired channel customizations, and the ability to have real-time interaction with customers. Also, measure the campaign's performance too.

Marketing Cloud platform's tools

A list of top marketing cloud platform tools are:

  • Journey Builder: This software for marketing automation is perfect for building a personalized user journey across various channels.
  • Email Studio: This software is designed to create custom campaigns for marketing via email.
  • Social Studio: This tool is designed to create targeted campaigns that turn our followers on social media into leads.
  • Mobile Studio: It helps us to make the transition to mobile devices. It allows for marketing communication via push notifications, SMS, and group messages.
  • Audience Studio: With this program's help, you can capture information from any source and combine that data in a single location. Audience Studio fulfills the "social listening" purpose of allowing the creation of material that appeals to the audience we serve.
  • Advertising Studio: Now it's time to take that step to digital advertising. Here is where we can find the Salesforce solution for managing acquisition and retargeting, and alignment.
  • Google Analytics 360: Marketing Cloud platform comes with this software developed by tech company Google. It allows users to benefit from customers' information to comprehend their needs better and gain more from their marketing activities.

Who Uses Salesforce Marketing Cloud?

Large Enterprise Organizations: Customers trying to find a tool to track marketing from top to bottom can use salesforce cloud marketing. The kind of user who has over 5M dollars in annual revenue and works across multiple business lines. The organization's size using it might only be medium or large, though.

Medium Businesses: Most small businesses don't need all that power that comes with a product like Salesforce, but they need something to help keep track of their leads and campaigns, significantly if they're increasing. And because it's so affordable for these companies, they may as well give it a try!

Small Businesses: If you're running a small business, you're looking for ways to save money without sacrificing quality or functionality. That's where salesforce cloud marketing comes into play!


Marketo, Eloqua, HubSpot, and Pardot are famous examples of salesforce marketing cloud companies. Their entire purpose is to track a company's leads, measure them in terms of their progress and then convert these leads into customers. Using marketing cloud salesforce platforms allows businesses to develop new contacts in addition to measuring how many views a specific piece of content has gotten on social media.

Many top-performing businesses have learned that having a well-structured process for converting leads into paying customers requires tools from multiple sources. So many companies employ several platforms, including marketing cloud tools, for easy and effective work operations.

Popular Tags